Includes bibliographical references (p. 213-222) and index.
|Statement||James R. Gregory with Jack G. Wiechmann.|
|Contributions||Wiechmann, Jack G.|
|LC Classifications||HD69.B7 G74 2002|
|The Physical Object|
|Pagination||xxiv, 232 p. :|
|Number of Pages||232|
|LC Control Number||2001030841|
Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. Print book: EnglishView all editions and formats Summary: Establishing and managing a global brand - is made more challenging by the cultural, political, and economic differences that exist among the . A global brand has a clear consistent equity across geographies: same positioning, same benefits plus local tailoring if needed Simple Example to Brazilians, beer is a soft drink; to Germans, good beer is the one that is locally brewed; to the English, lager beer is a new product; to Americans, beer is a boy meets girl drink; and to Australians, beer is a mans drink McDonalds offerings in different countries. distin ctive vision.
Architecture + Branding: Demise of Borders Books and Music exposed the fallacy and limitations of the book superstore model curved arch parapet wall might adorn the front façade. However, this particular design element can be seen ad nauseam across numerous malls across the country, and could hardly be considered distinct or instantly. Barnes & Noble welcomes Borders ®, Waldenbooks ®, Brentano’s ®, and all their customers to discover their next great read at Barnes & Noble, the nation’s largest retail bookseller. Book Bestsellers. Clients. Methods. Opinion. Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive free shipping with your Barnes & Noble Membership.
Despite these benefits, it is vital to remember that branding across borders is not a one-stop-shop scenario. Powerful branding in the United States can Author: Janine Robertson. Branding Beyond Borders (B3), we are a Global Network of Business Coaches, Mentors, Keynote Speakers and Story Tellers. We connect these global business coaches/professionals to various institutions for Conferences as Keynote Speakers, for Seminars, Executive . Praise for Parenting Without Borders "Every now and then I read a book that changes the way I think. Christine Gross-Loh's Parenting Without Borders is one of those books. This will be the only book I buy for new parents The observations are interesting and important for parents of children at every age." —Rachel Rose, Brain, Child magazineCited by: 2. 4 Lessons From the Demise of Borders The bookstore chain is going out of business because it failed to ask what could go wrong. By Rick Newman, Staff Writer J